Ready to Work

The power of people

This platform web application had huge ambitions from the outset. Founder Simon Moorcroft recognised the logistical challenges faced by employees when joining a new company and wanted to create an online, onboarding service with a difference.

Simon came to me with an incredibly exciting brief. He had a ground-breaking concept and needed me to create a strong brand identity as part of his launch strategy for Ready to Work. I designed a visual identity and developed a clearly differentiated, customer-oriented proposition.

Working alongside Simon, I managed the development of the website and animated explainer video, created concise content and a clear tone of voice across all platforms. With Ready to Work in position to go live, the next stage was to take this revolutionary onboarding service to market.