Icon Beauty

A high street haven

A well-established beauty salon, this Bristol business first opened its doors nearly a decade ago. In the last few years it has doubled in size and owner Lucy Bamber could see it was time to evolve the brand and welcome a new contemporary image.

One of the key drivers for the refresh was to enable Icon Beauty to reach a wider audience across a larger area and compete with other luxury salons in Bristol and Somerset.

Working closely with Lucy we created a ‘look & feel’ to reflect the salon’s elegant décor and relaxed client environment. The aim of the new design aesthetic was to convey the high-level service and experience the salon offers, making it one of Bristol’s best urban retreats. I expanded the existing colour palette, reworked the logo, and redesigned the website. This revitalised identity was then rolled out across everything from the brochure, signage, and wall vinyl to customer loyalty and gift cards.

With a clear tone of voice and a strong new identity, Icon Beauty has set itself apart from the predictable salon image followed by so many. This has had an immediate impact on business with an increase in client bookings and a noticeably raised profile. I am delighted to have helped Icon Beauty become well and truly ready for its next exciting phase.